The Xiaomi Tag arrives at €17.99, compatible with iPhone and Android. Can it really dethrone Apple's AirTag 2? Our complete analysis.
At €17.99 per unit, the Xiaomi Tag enters the object tracker market with a commercial proposition that is hard to ignore. Officially announced on February 28, 2026, at the Mobile World Congress in Barcelona, this small 10-gram accessory directly challenges Apple's AirTag 2, released in January 2026 at more than double the price.
Universal compatibility, a key advantage of the Xiaomi Tag
What immediately sets the Xiaomi Tag apart from the rest of the market is its dual network compatibility. The accessory works just as well with Apple's 'Find My' network as with Google's Find Hub. In practice, nearby iPhones and Android devices can anonymously relay the tracker's position to its owner, regardless of the ecosystem used. This is a flexibility that the AirTag 2 does not natively offer, as it remains confined to the Apple universe.
The Xiaomi Tag also integrates NFC technology and Bluetooth 5.4, as well as IP67water resistance certification. Its CR2032 battery is replaceable and offers about a year of battery life, which corresponds to the current standards in the segment. The tracker also includes the anti-harassment features required by Apple and Google to prevent any unauthorized surveillance use.
What the absence of UWB really changes
The main weakness of the Xiaomi Tag is the absence of a Ultra Wideband (UWB)chip. This technology, present in the AirTag 2, allows for precise location within a few meters with directional indication. Apple has even improved this capability in its second generation: the precise detection range now reaches 8.2 meters, compared to 5.5 meters for the original AirTag, an increase of 50%. Without UWB, the Xiaomi Tag only displays an approximate position on a map. To find your keys in an apartment, the difference can be frustrating.
However, this drawback must be put into perspective. The Moto Tag is currently the only Android tracker to integrate UWB, and its absence among other manufacturers is explained as much by commercial as by technical constraints. Xiaomi clearly accepts this choice to keep its price below €20, with a logic of volume rather than extreme precision.
A game-changing pricing strategy
The price comparison is brutal. TheApple's AirTag 2 is sold for €35 each and €119 for a pack of four. The Samsung Galaxy SmartTag 2 is around €30. Compared to these benchmarks, the €17.99 for the Xiaomi Tag individually and €59.99 for the pack of four represent substantial savings, especially for users looking to equip multiple items simultaneously.
This aggressive pricing strategy is a hallmark of Xiaomi, which has built its European expansion on this principle in the world of smartphones, robot vacuums, and smartwatches. With the Xiaomi Tag, the brand applies the same formula to connected accessories : offering 80% of the features for 50% of the price.
Practical design, where the AirTag requires a case
In terms of design, the Xiaomi Tag natively includes a loop for attaching it to a keychain or suitcase. The AirTag 2, on the other hand, requires the purchase of a separate accessory for attachment, which increases its actual cost and bulk. This practical detail, often underestimated in comparisons, can make a difference in daily use for users who want a ready-to-use tracker without extra cost.
Official presentation at MWC 2026
The complete technical sheet for the tracker was published in advance on the official Xiaomi France website even before the keynote. The official presentation is scheduled for February 28, 2026, on the sidelines of the Mobile World Congress in Barcelona. Commercial availability in Europe should follow in the weeks after. Given the announced features and the displayed price, the cheap Bluetooth tracker Xiaomi's Bluetooth tracker is clearly aimed at a broad audience, including both Android users and iPhone owners looking for an economical alternative without major compromises on the essentials.
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